LOT – GOLDAIR ARE REJOINING FORCES TO STRENGTHEN SALES CHANNELS IN GREECE

Goldair – Golemis Air Services has been appointed as the General Sales Agent of LOT Polish Airlines in Greece. This step is planned to increase recognition of the Polish National Carrier in Greek region, which will steer an increase on the number of tourists between Poland and Greece. Currently, LOT offers 32 connections from Warsaw and Katowice to Greece, as well as 7 connections from Gdansk, Krakow, Poznan, and Wroclaw, but the carrier does not exclude any possibility of increasing the offer for the summer of 2021.

Meeting the passenger’s expectations, LOT is expanding its offer of holiday destinations. This summer, the Polish carrier will increase its capacity on flights to Greece, making direct connections to 14 ports in the country (Athens, Kalamata, Thessaloniki, Mykonos, Santorini, Zakynthos, Corfu, Rhodes, Samos, Kos, Kefallinia, Preveza as well as to Heraklion and Chania). The choice of GSA, strengthening the sales structures in Greece, is therefore a natural consequence of LOT’s tourism segment development strategy.

-The last summer experience has shown that Greece was one of the most popular holiday destinations among Polish tourists. We focused on strengthening our presence in this country also this summer by launching dedicated sales structures in Greece through the GSA. This confirms our long-term development plans in the tourist segment and tightening cooperation with tour operators and local partners – says Michał Fijoł, Member of the Management Board.

Goldair is one of the largest and most esteemed companies in the field of transport and tourism on the Greek market. The GSA role will be to build LOT’s strong position in Greece by actively promoting new routes, conducting effective commercial activities to develop the agency sales network and acquiring new customers, and maximizing revenues from ticket sales. The GSA will also work on increasing traffic to Poland, encouraging local tour operators to promote Poland as an attractive travel destination for Greeks. The seaman traffic is also an important segment, due to the highly developed marine industry in Greece. A large proportion of the marine sales is generated through GR/Market.

Taking care of the profitability of the launched connections, we try to fully use their potential. The Polish market certainly has the largest share in the sale of holiday network between the two countries, but thanks to the work of GOLDAIR GSA Partners, we hope that the share of the Greek market will also increase in the coming years. – adds Michał Fijoł.