“Good Leads The Way”: United’s New Campaign Celebrates Employees Doing the Right Thing for Customers and Communities
Source: United Airlines First national brand advertising campaign in nearly a decade highlights recent actions dedicated to customer service, diversity and sustainability and captures the optimism fueling United's future ambitions Employees play a starring role, with more than 60 featured in the 150 pieces of advertising creative Launch coincides with new era of commercial travel and historic uptick in demand leading into summer travel season United Airlines today launched a new, national campaign – "Good Leads The Way" – that tells the story of United's leadership in areas like customer service, diversity and sustainability, and captures the optimism fueling the airline's large ambitions at a time of unprecedented demand in air travel. "In the past few years, United has emerged [...]