Source: Delta Air Lines
- Customers can now shop and book tickets for travel on or after Oct. 1 will start to see a new shopping experience when on Delta.com and in the Fly Delta app – one that lets them shop for and select the travel that best suits their needs and preferences.
As part of this evolution, we’re refreshing our product names and introducing booking experiences tailored to your travel needs and priorities.
What’s changing?
Starting May 15 for flights on or after Oct. 1, we’ll begin offering a combination of products and experiences that give you more choice and control over your journey than ever before.
Delta’s seat products will now be classified into the following categories: Delta Main (formerly Main Cabin), Delta Comfort (formerly Delta Comfort+®), Delta First (Formerly First Class), Delta Premium Select, and Delta One.
You’ll no longer see “Basic Economy” – instead, that base-level fare class has been folded into Delta Main, which now includes three experience options allowing you to better tailor your journey: Basic, Classic and Extra.
- Delta Main Basic (formerly Basic Economy): Our lowest-cost fare is the perfect entry point to travel with Delta. Delta Main Basic offers you the essentials, just as a Basic Economy ticket did before. You’ll enjoy the core Delta experience, with restrictions: seat assigned after check-in, Zone 8 boarding priority, cancellation with a fee for a partial eCredit, no mileage or MQDs earned for your trip, and no entry into Delta Sky Clubs (even with credentials).
- Delta Main Classic: For customers who want a little more – think MQD earn, 5 miles per dollar (excluding taxes), eCredit if you cancel, better boarding priority, same-day standby options, added flexibility to choose your seat – a Delta Main Classic option might be more appealing.
- Delta Main Extra: And customers who want even more – even higher boarding priority, base mileage earn at 7 miles per dollar (excluding taxes/fees), easy refundability back to your form of payment, plus same-day standby, as with Classic – can unlock those benefits with a Delta Main Extra fare.
All other seat products will include “Classic” and “Extra” tiered experiences for greater choice and more customization. (In some markets, customers may be offered “Refundable” options in place of “Extra,” which will allow flexibility and trip cancellation for a refund at any time prior to departure.*)
*Basic, Classic and Extra available on flights originating from U.S. and Canada.
The new products and experiences are available via a modernized shopping layout on Delta.com and Fly Delta app—one that will allow you to see key fare attributes at a glance and compare experiences across fares.
“As we listen and learn about what our customers want when it comes to their travel, we know that clarity and choice are paramount,” said Eric Phillips, S.V.P. and Chief Digital Officer. “Our reimagined shopping experience gives customers more options and flexibility to pick the travel experience that works best for them, and a full picture of all the benefits of flying with Delta.”
Curate your journey based on what matters most to you
We know that your travel needs and tastes evolve over time, or even from trip to trip. Your travel priorities on a business trip might be different than your priorities for your family vacation. With Delta’s new booking experience, you can tailor your experience to your budget and priorities, getting the value that works for you.
New product experiences fly this fall
Delta’s new branded seat products and experiences will begin flying Oct. 1 for flights originating from the U.S. and Canada. That means if you’re purchasing a ticket between now and Sept. 30 to fly between now and Sept. 30, your booking and travel experiences will not change, though you may see our refreshed product names throughout your journey. If you’re purchasing a ticket to fly on or after Oct. 1, your booking and travel journeys will now include the new branded products and related experiences.
New shopping experience, same Delta
Of course, no matter what experience you choose—from Delta Main Basic to Delta One Extra, Delta is proud to offer the same thoughtful and caring service that is the hallmark of our brand. We know the warmth of Delta people is what truly sets our customer experience apart, and it will continue to do so—across every product and every experience, on every flight.
“Our 100,000-plus team is committed to making Delta’s customer experience, both on the ground and in the air, the best in the industry—one marked by a high degree of personalization, with offerings tailored to your individual preferences,” said Erik Snell, Chief Customer Experience Officer. “We see this as a continuation of that journey: one in which customers are informed and empowered to select the right experience for them.”
Discover the difference when you fly Delta
Across every journey, Delta aims to set the standard for excellence in air travel—delivering an unmatched customer experience powered by the exceptional service of our people, all made possible by our industry-leading reliability. Here’s what you get when you fly with America’s most-awarded airline:
- Fast, free Wi-Fi for SkyMiles Members on nearly all domestic mainline flights and across much of our international network – connectivity at an unprecedented scale that is unmatched in the industry
- More than 165,000 screens across our global fleet – the most seatback screens of any U.S.-based carrier
- Travel-day tools and personalized inflight entertainment (IFE) experiences powered by Delta Sync, with personalized Delta Sync seatback screen experiences now available to SkyMiles Members on more than 330 Delta aircraft and expanding
- Exclusive offers, access and entertainment from beloved brands as part of the Delta Sync partnership ecosystem
- Thousands of hours of movies, shows and more on Delta Studio®
- A regularly rotated snacks and beverage program, with complimentary snacks and non-alcoholic beverages like Starbucks® coffee, tea, juice, sodas or water (plus, complimentary meals, beer, wine and spirits on select international routes)
- The confidence and peace of mind that comes from flying North America’s most on-time airline
For more on Delta’s new shopping experience, including frequently asked questions, visit Delta.com/travelexperiences.