Source: Rotate

American Airlines Cargo has selected Rotate to implement its Sales Cockpit and Sales Steering solutions, marking a major step forward in the carrier’s ongoing commercial digitization journey. The deployment will equip American’s Cargo commercial organization with intelligent, data-driven tools designed to elevate customer engagement and drive more informed, proactive decision-making.

Sales Cockpit continuously evaluates market conditions to identify high value opportunities for the sales organization, ensuring teams are always equipped with relevant insights to better serve their clients. The platform also provides for seamless integration into the airline’s CRM, enabling the sales organization to work more efficiently and stay ahead of customer needs.

Sales Steering strengthens this effort by enhancing American’s commercial team’s efforts to shape an optimized network strategy, one that helps American Airlines customers fully leverage the world’s largest passenger carrier network, with more than 7,000 daily departures across the globe this summer. The platform delivers dynamic network optimization insights to American’s Cargo commercial team, ensuring that capacity is aligned with demand and available where customers need it most.

Roger Samways, Vice President, Commercial for American Airlines Cargo, highlighted the importance of the partnership:“We’re excited to work with Rotate as we continue strengthening our digital and commercial capabilities.

Sales Cockpit and Sales Steering will help our teams engage customers with greater insight and consistency while ensuring we’re prioritizing opportunities that matter most. This partnership supports our commitment to delivering a more responsive, data-driven customer experience across our global network.”

This implementation at American Airlines Cargo reflects the growing adoption of Rotate’s software and market data solutions among leading carriers. Following successful deployments with other global airlines, Rotate continues to expand its suite of products to help the industry make smarter, faster, and more strategic commercial decisions.

Ryan Keyrouse, Co-founder and CEO at Rotate, shared: “We’re proud to support American Airlines Cargo as they advance their commercial digitization. Their team brings deep vision and engagement to the project, and together we’re tailoring our solutions to deliver meaningful value to their organization. We look forward to a strong and lasting partnership.”