Avianca and Volantio bring SmartAlerts to clients, activate over 50,000 fare alerts in under 4 months

Avianca has announced today that it has become the first airline in South America to launch a comprehensive, concierge-style flight shopping tool.  Called SmartAlerts and launched in partnership with Atlanta-based tech company Volantio, this tool enables Avianca guests to input their desired routes and preferred travel dates and receive real time fare alerts without needing to check the site every day.  In under 4 months, the program has activated over 50,000 fare alerts for guests.

“We are happy to deploy SmartAlerts and enhance our relationship with Volantio. SmartAlerts give us an opportunity to initiate a conversation with thousands of our customers by offering them valuable and timely information right in their inbox. We expect these conversations to help us to generate insights to deliver better, more compelling, and personalized offers. SmartAlerts is one more building block in our e-commerce ecosystem.”, says Manuel Ambriz, CCO of Avianca.

As online travel agencies take over flight purchasing, SmartAlerts brings guests back to airline-direct booking by continuously updating guests with real-time fare information on their specific routes and dates. Reducing spam and allowing guests to see only the information they want, airlines typically see 2x the engagement of traditional marketing channels with SmartAlerts.

“We’re proud to further our relationship with Avianca and for the trust they continue to place in us to deliver the best, most innovative solutions for today’s airline markets,” says Azim Barodawala, CEO and Co-Founder of Volantio. “With the implementation of SmartAlerts, Avianca once again shows their commitment to guest satisfaction by taking the pain out of flight shopping.”