Source: Iberia

  • The airline redesigned the meals on offer in all its cabins, improving their quality and maintaining the essence of Spanish cuisine
  • New snack services are offered on long-haul flights, with fruit baskets and hot sandwiches in the Business cabin, and ice cream, cookies and tapas in the Premium Economy and Economy cabins.
  • Customers can now use a new digital tool to find out about in-flight meals, the contents of the entertainment service, last-minute information on other flights, and to manage their reservations, among other features

Starting today, Iberia is launching several innovations to continue improving the customers’ experience on board its flights. These improvements, which are implemented in all cabins – Business, Premium Economy and Economy – include the redesign of the menus, improved services on long-haul flights, and a new personalised digital experience.

New Gastronomic Experience     

 Iberia redesigned its in-flight meals globally with the help of its catering provider. DO & CO worked to improve the quality of the menu designs in all cabins and flights, maintaining the essence of Spanish cuisine and products. The new meals will be on offer from today, 15 June, on long-haul flights, and from tomorrow on short- and medium-haul flights.

The airline renewed its proposal for Economy and Premium Economy class on long-haul flights, improving current services and adding new ones, such as a ”movie snack”. On flights less than 10.5 hours from Madrid, a Magnum Choc Ice is offered, while a delicious cookie will be provided during flights to Madrid, so that customers can enjoy them while watching a movie.

On longer flights originating from Madrid, a tapas bag service is offered, which includes a selection of cold cuts, bread sticks and olives (a vegetarian version is also available). On return flights, customers will be served sandwiches and, on night flights, crackers and cookies.

 Improvements, which began last year, continue in Business class. The snack service is updated with new healthy products, such as fruit baskets, and hot and cold sandwiches.

The service before landing has been improved, with additional products, depending on the arrival time of the flight, such as hot and cold sweet and savoury dishes, in addition to the Iberia signature omelette for breakfast.

More Sustainable Travel

By 2023, Iberia will reduce 200 tons of plastics on board, thanks to various initiatives that have already been implemented, mainly related to the replacement of in-flight catering elements with others made of more environmentally friendly materials such as bamboo or paper.

Besides, reducing single-use plastics during flights is also a priority. For this reason, customers who bring their own cup will benefit from a discount on their coffee or tea orders from the Gastrobar service.

New Range of Gastrobar Products         

There is also a new Gastrobar range, with a new selection of drinks, sweet and savoury snacks. Some of the new products this season are snack boxes, Starbucks coffee, new Tetera Azul teas and amenity kits.

To make it easier for customers to select their drinks, later in the summer, the airline will launch the new service Gastrobar@seat  so they can make their selection directly from their phones via shop.iberia.com.

Personalised Digital Experience

So that trips are easier, more accessible and personalised, Iberia designed a digital tool with direct access to certain functionalities from which customers can manage their experience from a single link.

Through this platform, customers can find out about the in-flight meals, the Gastrobar service range, the entertainment system, and download the digital press and purchase Wi-Fi packages to surf the Internet during their flight. They can also check the last-minute information on other flights, check the boarding gate assigned to their connecting flight and manage their reservations.

In the coming months, Iberia customers will also be able to track their luggage in real time and make a pre-selection of their Business class meal.

Sonora in the Entertainment on Board    

 The entertainment system for long-haul flights includes over 250 Hollywood, Spanish, European and international films; more than 1000 series, television programme and documentaries, and more than 200 audio titles, including music, podcasts and audiobooks, which are updated every month.

In addition, starting this June, a space dedicated to fiction podcasts has been added by Sonora, the leading Spanish-language audio entertainment platform, which stands out for its original productions and for having premiered the most podcasts in 2022.

Iberia Plus Loyalty Programme

Likewise, Iberia continues to improve the advantages of its loyalty programme by offering its customers, among others, the possibility of upgrading to Business using their Avios online, thus improving one of the benefits most valued by the members of the loyalty programme’s top tiers (Platinum, Infinita, Infinita Prime).

A new comprehensive customer service was launched for Iberia Plus Silver cardholders, where they can resolve any issues related to their reservations and the loyalty programme.

In addition, Madrid Barajas airport has dedicated exclusive counters for our Top Tiers in the Business area and an exclusive access for them enter the Dalí lounge.

Stopover Hola Madrid  

Iberia is relaunching its product Stopover Hola Madrid with a renewed website and new partners.

Stopover Hola Madrid is a product aimed at customers traveling on long-haul flights operated by Iberia, which allows them to take advantage of their connection in Madrid to make a stopover before their final destination without increasing the price of their ticket. They can enjoy up to six nights in the city with exclusive discounts on accommodation, transportation, shopping, leisure, restaurants, excursions and a multitude of activities.