Source: Iberia

Espacio Iberia Buenos Aires
  • Iberia’s experience center will be located on the iconic Florida Street in Argentina’s capital city, one of the busiest shopping, entertainment and dining areas in the city.
  • Espacio Iberia will start its activities in the last days of March and will be open for several weeks in April.
  • The location of this edition will offer visitors a space of almost 1000 m2, where they will be able to live the experience on board the A350 seats, take the controls of an aircraft in the flight simulator or try on the historical uniforms of the airline, among many other surprises.
  • There will also be a wide range of tastings and experiences with Spanish gastronomic products and nods to Argentine cuisine.
  • The announcement of Espacio Iberia was made during Iberia’s participation in Fitur, after Iberia’s CEO, Marco Sansavini, met with Argentina’s Secretary of Tourism, Environment and Sports, Daniel Scioli.
  • Argentina is one of Iberia’s strategic destinations. It offers 21 weekly frequencies between Madrid and Buenos Aires, which means about 2,000 people every day.

Iberia’s significant commitment to the Argentine market last year will continue through 2025, as Buenos Aires has been selected to host the next edition of Espacio Iberia.

This space, whose main objective is to bring the experience of traveling with Iberia closer than ever to the Argentine public, will open its doors in the last days of March. Located at number 202 of the iconic Florida Street, it will have more than 1,000 m2 where it will offer different activities for almost four weeks.

In this way, Buenos Aires will become the third international destination in which Espacio Iberia will open, after the editions of Bogota, in 2023, and Mexico City, which took place in the first quarter of last year.

“Argentina has been one of the leading markets for Iberia in 2024 thanks to the significant increase in capacity we made to connect Buenos Aires with Madrid. As part of that commitment to the country, the airline is now going to ‘land’ in the heart of the city our Iberia Space, with which we hope that more Argentines, whether already customers or not, will visit us and get to know the best of our experience,” says María Jesús López Solá, Iberia’s Chief Commercial, Network Planning, Alliances & Customer Officer at Iberia.

A wide range of activities 

All those who come to Espacio Iberia in Buenos Aires will be able to taste, free of charge, the gastronomy served on board the airline’s planes and enjoy various activities that will be organized, such as showcooking, wine tastings and other Spanish products, among others.

In addition, to live the full experience on board Iberia, visitors will be able to try on the historic uniforms of the company’s staff and will have a flight simulator to get at the controls of an airplane without having to leave the city.

The stakes are rising

Argentina was one of the countries that most increased its capacity within Iberia’s network of 143 destinations in 48 countries around the world. Specifically, the route between Buenos Aires and Madrid went from two to three daily flights, thus completing 21 frequencies per week.

This means that the airline currently transports more than 2,000 people between the two countries every day, which is an all-time record for this route. In 2024 as a whole, Iberia will put more than 615,000 seats on the market.

In addition, 19 out of 21 of the weekly frequencies on this route are operated with the Airbus A350, the largest and most efficient aircraft in the fleet, with capacity for 348 people in Business, Premium Economy and Economy cabins. It also offers a 35% reduction in fuel consumption compared to its predecessor model.

A close relationship

This announcement was made during the 46th edition of the international tourism fair in Madrid, FITUR, where Argentine authorities were present. In fact, Iberia CEO Marco Sansavini and Argentina’s Secretary of Tourism, Environment and Sports, Daniel Scioli, met at the Argentine stand during the first major world tourism event of the year.

During this meeting, the historic relationship between the authorities of Argentina and Iberia was reinforced, and a commitment was maintained to sign a tourism promotion agreement in the near future, through which the different regions of the southern country will be promoted among the different markets in which the airline operates.