Source: Iberia

  • Among its most notable features are flexible flight search, personalized destination suggestions, budget-based recommendations, and multi-destination routes.
  • The experience can be tested with a ChatGPT account by searching for “Iberia” in the ‘Explore GPTs’ section or via this link.

Iberia today launches Iberia GPT, a new conversational assistant on ChatGPT that helps customers plan their trips in an inspiring, agile, and personalized way. Available starting today in the GPT Store, this solution becomes the first initiative of its kind launched by an airline.

The airline announced this new channel during South Summit 2025, one of Europe’s key innovation and entrepreneurship events. This new AI-based communication channel with customers is available in OpenAI’s GPT Store. To try it, access ChatGPT and search for @Iberia or “Iberia GPT” in ‘Explore GPTs’.

This channel reinforces Iberia’s track record in exploring innovative digital channels, as it did in 2019 with its WhatsApp customer service channel, and consolidates its commitment to exploring new communication avenues and staying at the forefront of technological innovation and customer experience.

Iberia GPT, which is temporarily hosted outside traditional customer service channels, is designed as an exploratory space for travelers seeking inspiration or guidance to find options that match their interests, preferences, or budget. Key features include:

  • Flexible flight search, with a margin of up to five days before or after selected dates.
  • Global, regional, or specific destination suggestions tailored to traveler interests.
  • Budget-based recommendations to help find the best options within a set price range.
  • Multi-destination planning for easily organizing routes with multiple stops.

“With Iberia GPT, we take another step toward making it easier for customers to plan their trips from the earliest stages of inspiration and discovery. This initiative reflects Iberia’s commitment to innovation and to continuously improving the customer experience,” said Nacho Tovar, Director of Innovation at Iberia.

Iberia, under the IAG group umbrella, maintains a strong commitment to innovation, artificial intelligence, and particularly conversational agents. Last April, Iberia presented its Innovation Hub at Espacio Iberia Buenos Aires—a new platform that centralizes its commitment to technology, operations, and sustainability by leveraging emerging technologies and new approaches to address the challenges of the airline and tourism industries.