Source: Alaska Airlines
As Alaska Airlines expands to new markets in Asia and Europe from Seattle, the company is introducing the first phase of a new global experience for long-haul flying to our guests on the 787-9 aircraft – an evolution of the Alaska brand that reflects a bold vision for international growth and our commitment to connecting the Pacific Northwest to destinations around the world.
It starts with the striking exterior design – the livery – where the Alaska name remains but with an all-new look and feel. The 787-9s with the new livery debut in January. By spring, all Dreamliners in our fleet are scheduled to showcase the new design.
“Our new 787 exterior embodies Alaska’s transition to a global airline with beauty, grace and a nod to our heritage. As we significantly expand to new destinations around the globe, we’re eager for more and more travelers to recognize our new livery as being Alaska Airlines and appreciate the outstanding service we’ve long been known for,” said Andrew Harrison, Alaska Airlines Chief Commercial Officer.
The new 787-9 exterior design draws inspiration from the natural wonder of the Aurora Borealis, also known as the Northern Lights. This phenomenon captivates global audiences, and it’s an experience that’s well known across the state of Alaska, including:
- A palette of deep midnight blues and lush emerald greens channels the aurora’s energy and spirit into our brand.
-
Flowing aura lines – seen in the current core livery and premium cabins – guide the design with light, motion and flow.
-
Thoughtful details like an eye-catching horizontal stripe along the fuselage – a contemporary nod to our classic liveries of the 70s and 80s that bridges our past to our future.
The Alaska Native on Alaska narrowbody aircraft and Pualani on all Hawaiian Airlines’ aircraft flying to, from and within the Hawaiian Islands are not going away. They will remain unchanged as essential elements of our brands’ legacies and history.