WestJet unveils a new platform and national ad campaign, Where your story takes off, a celebration of travel enriching lives with unforgettable stories
Source: WestJet 'Flight Stories' the first commercial under the new brand platform brings WestJet's new tagline to life Today, WestJet ushers in a new era with the launch of a comprehensive brand platform and fully integrated campaign, anchored by a new tagline—Where Your Story Takes Off. As the airline returns to its roots, following an updated business strategy, WestJet's commitment to helping guests write memorable stories is driven by a history of care and celebrated hospitality, delivered each day by a passionate team of WestJetters. The new platform underscores the transformative power of travel, celebrating the countless stories that pass through a WestJet flight. In fact, nearly nine out of 10 Canadians, 89 per cent (WestJet, 2024) acknowledge that [...]