TAP Air Portugal embraces the world
Source: TAP TAP Air Portugal presents its new brand proposal, placing the motto "Embracing the World" at the center of its message and actions. The new TAP brand positioning is designed to strengthen the Airline's connection with its customers, partners, employees and other stakeholders and to increase awareness in key markets around the world through a new and creative marketing strategy. The proposal, which renews the personality of the Portuguese carrier's brand, making it more welcoming, adventurous and fun, was the centerpiece of the announcement of the new positioning at the company's headquarters in Lisbon, before a specially invited audience of TAP employees, to celebrate the new, more inclusive positioning of the brand. The aim of TAP's new positioning is [...]