Puerto Rico and Iberia renew their promotional agreement at FITUR 2025
Source: Iberia Puerto Rico Governor Jenniffer González, Puerto Rico Tourism Company Executive Director Willianette Robles and Iberia President Marco Sansavini today renewed the promotional agreement between the Government of Puerto Rico and the leading airline between Europe and Latin America during work on the Puerto Rico exhibit at FITUR 2025. The renewal of this agreement represents an economic impact of approximately $29 million. The marketing plan outlined aims to expand Puerto Rico's presence and increase the number of visitors from primary and secondary markets such as Spain, the United Kingdom, Germany, Italy, and France. Among the initiatives included are: the promotion of the destination in a number of sales and marketing actions such as: publications in Iberia's print media and [...]