British Airways has appointed a full-time master of wine to elevate the premium experience for its customers
Source: British Airways British Airways has appointed a Master of Wine, Tim Jackson MW, to bring his expertise and knowledge to elevate British Airways’ range of alcoholic and non-alcoholic drinks The Master of Wine role will source new wines and develop the airline’s wider drinks strategy for every complimentary beverage it serves on the ground and in the air The first exciting development is the introduction of new Sauvignon Blanc and Pinot Noir wines in the airline’s premium cabins From January 2023, the airline will showcase a different destination each quarter in celebration of the unique wine regions across its global flight network British Airways has appointed a full-time Master of Wine, Tim Jackson MW, to elevate the premium experience [...]