María Jesús Lopez Solas, Chief Commercial, Network Development and Alliances Officer of Iberia: “Latin America is at the heart of Iberia”
By Jeff Peet, Managing Editor. 1. Iberia has a social and cultural commitment to Latin America that, throughout its 75-year history, has been increasing. That reality must go hand in hand with a commercial consideration, of course. At this point in the pandemic, how is that balance being managed between that socio-cultural commitment and the company's commercial strategy? Having been aggressive in that balance, it has made us precisely even improve our results. It has all been like a very virtuous circle. When the pandemic began, in the first months, almost all the airlines in the world had to reduce operations to zero, maintaining only repatriation flights, medical supplies and vaccine transport but then, in June 2020, we resumed fundamental [...]