Iberia launches ‘Iberia GPT’, a new conversational travel recommendation channel on ChatGPT
Source: Iberia Among its most notable features are flexible flight search, personalized destination suggestions, budget-based recommendations, and multi-destination routes. The experience can be tested with a ChatGPT account by searching for “Iberia” in the ‘Explore GPTs’ section or via this link. Iberia today launches Iberia GPT, a new conversational assistant on ChatGPT that helps customers plan their trips in an inspiring, agile, and personalized way. Available starting today in the GPT Store, this solution becomes the first initiative of its kind launched by an airline. The airline announced this new channel during South Summit 2025, one of Europe’s key innovation and entrepreneurship events. This new AI-based communication channel with customers is available in OpenAI’s GPT Store. To try it, access ChatGPT and [...]