ITA Airways launches today a new communication campaign for the North American market
Source: ITA Airways ITA Airways continues to invest on its intercontinental network and launches a new communication campaign with focus on the North American market. Today the advertising campaign kicks off in Boston, which will be followed by Los Angeles on April 18, and the new North American destinations of Washington and San Francisco, scheduled to launch respectively on April 20th and April 28th. The strategic importance of the US market is highlighted by the fact that during the first half of the year 6 advertising campaigns have been planned in the cities and surrounding areas of New York, Miami, Boston, Los Angeles, Washington and San Francisco. Where the ones in Washington and San Francisco, will aim to promote and inform [...]