Delta, IBM partner to eliminate unconscious bias in ads
Source: Delta Air Lines Delta is harnessing technology via a commitment with IBM to identify unconscious bias in our advertising, the latest step in our longstanding efforts to reflect diversity and boldly pursue equity in advertising and marketing campaigns. Delta is harnessing technology via a commitment with IBM to identify unconscious bias in our advertising, the latest step in our longstanding efforts to reflect diversity and boldly pursue equity in advertising and marketing campaigns. IBM’s Advertising Fairness Pledge promotes leveraging AI to highlight instances of bias in advertising algorithms, helping teams to assess if content may reflect an unintended bias toward any particular group. As one of the first major corporations to sign the pledge, Delta also expects to drive [...]