ACI-LAC webinar: “Airports as Destinations: Rethinking Your Customer Experience Strategy”
ACI-LAC invites its members to the third ACI-LAC & InteVISTAS Consulting Inc. webinar on “Airports as Destinations: Rethinking Your Customer Experience Strategy”. Customer experience (CX) can be defined as the cumulative result of past experience, expectations, and interactions with multiple touchpoints that are scripted to produce a specific result or effect on consumers. With additional health screening requirements and the emergence of touchless and seamless travel technologies, updating a CX strategy can be a daunting exercise for airport managers. This webinar will outline the value of implementing a CX strategy from a commercial, operational, and traveler experience perspectives in the current ever-evolving regulatory environment. We will also demonstrate the potential of a CX strategy to unleash non-aeronautical revenues and the branding/repositioning of [...]