First Integrated Shopping to Travel Journey Using Digital Identity Demonstrated by IATA and Partners
Source: IATA The International Air Transport Association (IATA) with industry partners successfully tested the first fully integrated digital identity travel experience, from shopping for flights to arrival, on a journey from London Heathrow (LHR) to Rome Fiumicino (FCO) with British Airways. "Our vision for future travel is fully digital and secured with biometric identification. While the technology exists to do this at each stage of a journey, linking these steps together has proven challenging. Today with our partners we showed that it is possible. This will open up a world of possibilities for simpler journeys in the future," said Nick Careen, IATA's Senior Vice President for Operations, Safety and Security. Today's journey illustrated the potential of a future fully integrated [...]