Watchmaking challenge: A Swiss watch assembled at 30,000 ft of altitude between Geneva and New York
Source: SWISS A watch was assembled for the first time at an altitude of over 30,000 ft, thanks to a unique collaboration between Geneva Tourism and Swiss International Air Lines (SWISS). On board the flight that connected Geneva to New York on October 18th, representatives from both entities, along with a master watchmaker from Geneva, worked at a specially arranged workstation in the business class to assemble a watch during the journey between the two cities. This exceptional timepiece will be showcased from October 18th to 22nd during the New York leg of the Grand Prix d'Horlogerie de Genève which will be hosted at the Watches of Switzerland boutique in Soho. A groundbreaking collaboration between Geneva Tourism, the Grand Prix [...]