Latin American Traveler Profile: Toward Simpler, More Reliable, and Sustainable Journeys
Source: SITA Aviation in Latin America and the Caribbean (LAC) stands at a turning point. After a period of strong recovery and transformation, the sector is entering a decade defined by technological innovation and the redefinition of its operational models. According to the International Air Transport Association (IATA), the region is expected to exceed 650 million passengers annually by 2030, driven by tourism growth and greater regional connectivity. Three major forces — accelerated digitalization, data integration, and new business models — are redefining how airlines, airports, and governments plan, operate, and connect with passengers. To better understand the "voice of the traveler," SITA presented its Passenger IT Insights 2025 report, which analyzes the behavior and expectations of LAC passengers. The [...]