JetBlue Launches TrueBlue Travel™, Expanding the Power of Loyalty Beyond the Flight
Source: JetBlue The new platform allows members to book and redeem points on hotels and car rentals, extending JetBlue’s loyalty experience beyond the flight. JetBlue announced the launch of TrueBlue Travel, the new name for its consumer travel booking platform, replacing the former Paisly by JetBlue website. TrueBlue Travel is powered by Paisly, JetBlue’s proprietary technology platform and wholly owned travel services subsidiary, and offers an even more seamless way for TrueBlue® members to plan, book, and be rewarded for their trips. The rebrand broadens how and where points can be used, unlocking even more travel value for members. With this expansion, TrueBlue points can now be redeemed for JetBlue flights, flight + hotel packages, as well as hotel stays [...]