LAX Previews An Overhaul Of Airport Identity To Provide World-Class Experience
Source: LAWA Concept for new LAX branding (subject to change). Courtesy of Los Angeles World Airports. The new unified vision will drive ongoing transformation, including design and construction upgrades, to better serve passengers and employees Los Angeles World Airports (LAWA) recently unveiled a new identity and narrative at Los Angeles International airport (LAX). This will infuse all elements of LAX with the spirit of Los Angeles, better reflecting the region’s culture, neighborhoods and creative energy. These enhancements will provide employees and passengers with an improved experience, unite the multi-faceted and ongoing $30 billion Capital Improvement Program, and evolve LAX from a point of transit to a destination that feels welcoming, intentional and distinctly L.A. "As we prepare to host major [...]