Southwest Airlines Teams Up With Tiktok Creators For Unique Shoppable Flights Experience
Source: Southwest Airlines TikTok creators serve up travel content and ease of booking on Southwest through the platform Southwest Airlines is kicking off a shoppable flights program that meets their younger audience where they live every day – on TikTok. By partnering with creators in various subcultures of the platform, Southwest will highlight travel inspiration and offer an easy way to book on the LUV airline. "We've seen the power of influence at work with our Customers and Employees and see the value that comes from our partnerships," said Julia Melle, Director of Brand & Content at Southwest Airlines. "From content creation to distribution strategies, our investment in influencer partnerships helps highlight our carrier's fun-loving personality and flexible policies on [...]