Source: Tourism of the City of Madrid
The new edition of the International Tourism Fair, better known as FITUR, will take place from January 19 to 23, 2022 at the IFEMA MADRID fairgrounds. A meeting that takes place over five days and welcomes in the same space both professionals from the tourism sector and those interested in the latest trends in the sector, as well as the general public interested in knowing the destinations on offer that can visit the fair during the weekend.
The last edition of FITUR 2021 focused all its efforts on contributing to the recovery of tourism at a time when the dynamic role of FITUR was critical and decisive. An option for digitization was made and it came as a complement to the face-to-face fair with the implementation of FITUR LIVEConnect that took place. This was an online platform to host the entire professional tourism community offering its members the opportunity to connect and exchange information. However, the 2021 edition was attended by 5,000 companies and 55 countries, and more than 62,000 in-person attendees, among professionals and the general public.
The second most important tourism fair in the world
FITUR has the unanimous support of the Spanish tourism industry and is currently the
second most important fair in the world and first in its impact on the Ibero-American field.
Each edition brings together more than 11,000 companies from 165 countries, as well as official representations from a large part of the world’s nations.
It is also the largest event in Spain around the tourism business, with more than
250,000 attendees from around the world, as well as in terms of innovation and promotion of new tourism segments, technological leadership in tourism management, and a knowledge transfer tool.
Its high representation is also recognized through the support of the World Tourism Organization, UNWTO, based in Madrid. This link also materializes within the scope of the UNWTO Affiliate Members’ Board of Directors that currently presides over IFEMA / FITUR.
Its annual call represents an economic impact of 330 million euros, with the consequent direct impact on the recovery of tourist activity and revitalization of the sectors linked to tourism, in Madrid.