Alaska Airlines names new Vice President of Brand & Marketing
Source: Alaska Airlines Industry veteran Eric Edge to lead brand strategy and marketing for combined airline Alaska Airlines has today announced the appointment of Eric Edge as Vice President of Brand & Marketing for both the Alaska Airlines and Hawaiian Airlines brands. In this role, Edge will oversee the marketing strategy that will deliver on the combined airline’s long-term vision of connecting guests to the world with a remarkable travel experience rooted in safety, care and performance. This appointment comes as Alaska Airlines continues to advance its integration with Hawaiian Airlines, creating a first of its kind dual-brand model, with one combined operation, and expanding its position as Hawai‘i’s trusted airline. This move underscores Alaska Airlines’ commitment to preserving the [...]